GUNNR Optics at the 2025 NRA Annual Meeting — A Weekend to Remember



The 2025 NRA Annual Meeting took place at the Georgia World Congress Center in Atlanta and brought together over 70,000 people — from hunters and sport shooters to police officers and outdoor enthusiasts. GUNNR Optics was proud to be there, meeting our community and showing off what we’ve been working on.



Big Energy at Booth #4177

For three exciting days, the GUNNR team welcomed visitors to our booth. We shared the story behind our products, explained what makes our optics different, and showed off new models designed for real shooters in real situations.



We heard from fans of our popular Odin LPVO line, and met plenty of first-time visitors curious to try our gear. The conversations were real, helpful, and inspiring.



“The people we met were amazing. Their feedback and excitement made this one of the best events we’ve attended,” said Lance Garrison, our Head of Marketing.



New Products That Got People Talking

We officially launched two new products at the show — the HEIMDALL 6–24x50 HPVO and the THOR Micro Red Dot.



Visitors loved the HEIMDALL’s sharp glass, easy-to-use zero-stop, and responsive turrets — all made to deliver when it matters most. The THOR red dot also drew attention for its compact design and crisp visibility.



Throughout the weekend, we held hands-on demos so attendees could try everything themselves — from LPVOs to red dots to high-power scopes. Around 400 people got to experience our optics up close, and their reactions were priceless.



One shooter summed it up perfectly:



“Why in the world haven’t I bought this yet?”



More Than Just Optics

Our merch was a big hit too. From GUNNR shirts to collectible coins, the swag table stayed busy. In total, we handed out about 100 T-shirts, 1,000 coins, and plenty of other fun gear — and made a lot of people smile.



Jessie Huang, our Head of Product Development, shared:



“When shooters instantly understand how our gear helps them perform better — whether they’re in the field or on the range — that’s when we know we’re doing something right.”



Why We Show Up

Being at the NRA Annual Meeting isn’t just about showing products. It’s about connecting with the people who use them. We talked about everything from gear specs to favorite shooting spots. Those conversations help us grow and stay focused on what really matters: you.



To everyone who stopped by Booth #4177 — thank you. Your support, ideas, and excitement fuel what we do. We can’t wait to see you again next year in Houston.

At the 2025 NRA Annual Meeting in Atlanta, GUNNR Optics proudly showcased our latest gear, and the Odin 1-10×28 LPVO Rifle Scope was a crowd favorite. Shooters of all backgrounds—from hunters to tactical pros—were impressed by its clear glass, fast magnification, and rugged build. Designed for real-world use, the Odin LPVO gave attendees hands-on proof of what makes it stand out in any shooting scenario. The event reminded us why we build optics like the Odin: for shooters who expect clarity, speed, and reliability when it matters most.