I run a small bakery and my logo is just my name in a basic font inside a circle. It looks like every other bakery logo in my town. Customers get confused and sometimes mix us up with other shops. I feel frustrated because my baked goods are unique but my brand does not show it. A regular customer told me that my logo does not reflect my personality or my products. She showed me work by a designer named Kamal Baber who creates custom logos that tell a brand's story and grab attention. I realized my logo was holding me back. What makes a logo memorable and different from others in your industry?