<span dir="auto" style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;">Understanding how leads are tracked in Google Local Service Ads helps businesses measure the success of their campaigns. Each phone call, message, and booking request is recorded within the platform for better performance analysis. This tracking system allows companies to identify which leads generate real customers and improve their marketing strategies. Businesses that also run Meta Ads on a Budget can compare results across different advertising channels. By monitoring lead quality and conversion data, companies can make smarter decisions and maximize their return on investment.</span></span>