Colour accuracy is pretty much essential - customers expect jewelry to look just as vibrant and lifelike in your photos as it does in real life. So when you're choosing the best camera for jewelry photography, it's really worth making sure that it can reproduce hues accurately - especially when it comes to gemstones and precious metals. According to Visuals Clipping, cameras with strong colour science and custom white-balance settings are your best bet here - they'll help you get results that are reliable and trustworthy. And accurate colours are a big deal because when they're right, it builds trust with your customers and helps to increase sales - you want gold to look warm, silver to look cool, and gemstones to show off their natural richness without any distortion.