<span dir="auto" style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;">I met a startup founder who is speaking with an </span></span><span dir="auto" style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;">ecommerce app development agency</span></span><span dir="auto" style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;"> , but instead of rushing into design, he is focusing on customer journey mapping first. It sounded like a patient, strategic move. For those who built ecommerce apps, did planning user flow early actually save time later, or did real customer behavior still surprise you after launch?</span></span>